Case study

Sport 2

A football live score app that keeps fans close to every match, with live scores, match details, standings and team news in one place.

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Client: Sport 2 (product concept)
Type: Mobile app UI/UX
Year: 2025
Services: UX research, User flows, UI design, Design system
Tools: Figma, Photoshop, Illustrator, Jitter

The brief

Football fans jump between several apps to follow live scores, line-ups and news. Sport 2 brings it together in one app that is quick to scan during a match and deep enough to explore after it.

What we did

Mapped the problems fans have today and a solution for each one
Built a user persona, empathy map and journey map from user research
Planned the full user flow before any screens were drawn
Created the colour system, iconography and Futura PT type scale
Designed onboarding, favourite teams, home, match, league and team screens
Made light and dark versions of the core screens

Problems and solutions

Three problems came up again and again: slow live updates, cluttered screens and little personalisation. Each one was paired with a clear design answer before the work moved on.

Research and persona

User research and a persona kept every decision tied to a real kind of fan: Roberto, a 20-year-old student and football fan from Manchester.

Mapping the experience

The journey map and user flow show how a fan moves from opening the app to following a live match, so nothing important is more than a tap or two away.